PETERSFIELD, England —
A Tinder-inspired app is helping farmers match up potential partners for their cattle.
Called “Tudder” — a mix of dating app Tinder and udder — it lets farmers swipe right on cattle they like the look of.
They are then directed to a page on the SellMyLivestock website where they can browse more pictures and data about the animals before deciding whether to buy.
They say... Valuable information is available on matters like milk yield and protein content, or calving potential,.
“Matching livestock online is even easier than it is to match humans because there’s a huge amount of data that sits behind these wonderful animals that predicts what their offspring will be,” he said.
Launching just in time for Valentine’s Day, the makers believer Tudder is the first ever matchmaking app for livestock.
As with the human equivalent, farmers use smartphones to first choose whether they are looking for a male or female, swiping through photos — right for yes and left for no — until they find a match.
Putting data at their fingertips connects farmers from all over the country, making trading easier.